TINPAN TALENT AT OUTERNET LONDON

CHALLENGE:  Develop a visual story that brings to life the heritage of Denmark Street (also called Tin Pan Alley), showing the potential of the Outernet new development as a cultural destination for the future.

INSIGHT: Musicians need a platform to connect with creators in the music industry.

SOLUTION: Enable Outernet to connect with a new audience and give back to London’s music community by bringing back a musician’s job board that once existed on an alley from Denmark Street.

THE OPPORTUNITY

MANIFESTO FOR TINPAN TALENT

DIGITAL PLATORM AND JOB BOARD PROTOTYPE

PHYSICAL SPACE AND PROMOTION

TINPAN IS A BRAND OF POSSIBILITIES

Tinpan is a physical and digital space, a destination that connects, nurtures and supports London's music community.

Tinpan is a brand of possibilities that can take different shapes in sub-brands to give back to London's music community, such as TinpanStudios, TinpanCommunity, TinpanWorkshops, TinpanDiscounts and TinpanTalent.

TinpanTalent is the sub-brand that was developed to solve this brief I got from Outernet London.



This project required: creative direction, art direction, strategy, graphic design, branding, prototyping and film editing.

Winning and self directed live brief for The Outernet London.