CHALLENGE: Develop a visual story that brings to life the heritage of Denmark Street (also called Tin Pan Alley), showing the potential of the Outernet new development as a cultural destination for the future.
INSIGHT: Musicians need a platform to connect with creators in the music industry.
SOLUTION: Enable Outernet to connect with a new audience and give back to London’s music community by bringing back a musician’s job board that once existed on an alley from Denmark Street.
Tinpan is a physical and digital space, a destination that connects, nurtures and supports London's music community.
Tinpan is a brand of possibilities that can take different shapes in sub-brands to give back to London's music community, such as TinpanStudios, TinpanCommunity, TinpanWorkshops, TinpanDiscounts and TinpanTalent.
TinpanTalent is the sub-brand that was developed to solve this brief I got from Outernet London.
This project required: creative direction, art direction, strategy, graphic design, branding, prototyping and film editing.
Winning and self directed live brief for The Outernet London.