SPOTIFY LIVECLASH

BRIEF: Spotify wanted to create a new feature to help listeners build a deeper connection with friends and artists.

CHALLENGE: How can Spotify allow the conversation about music between its users to start within its platform, while not becoming a social media platform itself?

INSIGHT: Friendships start with an element of listening.

SOLUTION:
Co-create generative artworks through music.

INSPIRATION:
Soundclash Culture

ONLINE EXHIBITION

IN APP DESIGN

FILM
LIVECLASH PROTOTYPE CREATED IN FIGMA

THIS PROJECT REQUIRED: creative direction, art direction, branding, prototyping, graphic design, film editing & animation.